The Sartorialist, Tacoma-style, at Feather & Oar

Tacoma just got a heckuva lot more stylish! Feather & Oar, the brainchild of JD Elquist, Travis Pranger and Drew Collier, is a pop-up men’s clothing store newly opened at 311 S. 7th St. in the Theater District. How to describe? The words “haberdasher” and “classic clothier” come to mind given the store’s mix of tailored and vintage garments for the well-dressed man, with style elements for women on the way.

Feather & Oar is a Spaceworks-launched creative enterprise. “Our focus is to offer quality, gently used and vintage goods with a sense of timelessness. We subscribe to helping our customers find their individual style versus trying to keep up with the trends of fashion,” co-owner JD Elquist said in an interview with the Weekly Volcano.

The “feather” in the store’s name salutes Tacoma’s Native American legacy, while the “oar” gives a nod to the area’s early European pioneers.

Elquist and Pranger are co-founders of Electricbranch Creative, a local marketing firm whose purpose “is to capture the essence of why our clients do what they do and translate that into beautiful visual elements,” Elquist said via e-mail. Check out the finery at this unique men’s store unlike any in the city. Feather & Oar, 311 S. 7th St. in Tacoma. Hours: Monday – Saturday, 10 am to 6 pm. www.featherandoar.com

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