GRAND OPENING: Do The Extraordinary


Do The Extraordinary announced June 13th as the official Grand Opening of its new storefront location in Downtown Tacoma. The store launch will be highlighted by a Grand Opening party featuring a runway show and live musical performances by local acts THE BGP and Nyoka, as well as the unveiling of a completely refurbished showroom space.


DTE is a project of Spaceworks Tacoma, a joint initiative of the City of Tacoma and the Tacoma-Pierce County Chamber of Commerce. Spaceworks partnered with the University of Washington Tacoma to provide the space at 1936 Pacific Avenue for DTE to open up shop. Do the Extraordinary, or “DTE,” will offer handmade, locally crafted wood rings, urban sportswear, and one-of-a-kind accessories. The location will serve both as a store and a workshop, where rings and other garments will be crafted onsite.

Previously existing exclusively online, the brand has reached customers via Etsy and the DTE website. In 2013, DTE was featured both on the Etsy homepage, and the international news aggregate, Huffington Post. Since it’s conception, a portion of profits have been used to support local and international charities including One Day’s Wages, Stop Child Trafficking Now, and The Eden Projects.

DTE was created in 2005 by local artist Justin Kercher, and his close friend Shaun Alexander — former Seahawks running back, and NFL MVP. Kercher originally presented the idea to Alexander after being approached by a Nike spokesperson about photos he had taken of the running back. Alexander supplied his marketing insight and name while Kercher developed the product line and graphic branding. Says Kercher, “Our goal with DTE is to grow a lifestyle brand focused on quality over quantity, longevity over novelty. We are inspired by the extraordinary people around us.”

Tickets to the Grand Opening event are $10 and can be purchased online at

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